Are You Ready for Holiday Campaigns?
The holidays always seem to sneak up on us. One minute it’s pumpkin spice season, and the next—holiday parties, full calendars, and patients looking for the perfect treatment before the New Year.
For medical aesthetics practices, the last quarter of the year is one of the busiest (and most profitable) seasons. Patients are booking gift cards, last-minute treatments before holiday photos, and self-care services to kick off the new year with confidence. The question is: Is your marketing ready to meet that demand?
Here’s what to think about now…before the holiday rush begins:
1. Define Your Holiday Goals
Being ready for the holiday season starts with a strong understanding of your goals. This is the time to ask yourself, do you want to:
Drive gift card sales?
Boost bookings for specific services (like laser or peels during cooler months)?
Build awareness for new patients who might start the year with you?
Grow bookings for a specific aesthetician or dermatologist at your practice?
Choosing 1–2 areas to focus on helps you build a strategy that effectively moves your patients through the marketing funnel. Having a clear goal means your campaigns won’t just look festive—they’ll drive real results (just like your treatments).
2. Plan Your Promotions Strategically
Holiday promos are effective, but only when they make sense for your business. Instead of slashing prices across the board, think about:
Bundled offers: Pair treatments patients naturally book together.
Seasonal exclusives: Limited-time services with a holiday spin.
Loyalty incentives: Reward your best patients with early access or bonus perks.
Holiday promotions aren’t just about the discounts—they’re about creating value that attracts new patients through the door and encourages established patients to try new treatments.
3. Align Social Media + Email Marketing
Campaigns don’t work in silos. If you only post your promos on Instagram, you’ll miss patients who rely on email. And if you only send an email, you’ll miss those scrolling through their feeds at night. When your message is consistent across platforms, you stay top of mind whether your patients are checking their inbox or their DMs.
4. Prep Content in Advance
The holidays are busy enough without scrambling for a last-minute graphic or caption. Schedule your social posts, write your email copy, and prep your visuals ahead of time. This preparation not only helps your team focus on patient care but also ensures cohesion across all messaging on every platform.
5. Don’t Forget the Patient Experience
Holiday marketing isn’t just about getting people in the door. It’s about making sure they leave feeling cared for and ready to return for more. While preparing for this holiday season, think about:
Streamlining booking to make it easy for patients to get into the treatment room.
Offering gift-ready packaging for products and gift cards.
Adding small touches in the office, like holiday playlists or festive decor, makes appointments feel special.
The holidays are a moment of opportunity for your practice. With the right strategy, you can finish the year strong, connect with patients in meaningful ways, and set yourself up for growth in the new year.
If marketing keeps falling to the bottom of your to-do list, now’s the time to lean on experts who know the industry, understand patient behavior, and can turn strategy into results. That way, while you focus on patient care, your campaigns keep the holiday magic alive (and your calendar full). This holiday season, give yourself the gift of not panic-posting and schedule a discovery call to work with a team of experts instead.